Are you done with sticky bras, too-tight bras, boob tape, or visible bra straps? We feel you. From open backs to halter styles: outfits that were often uncomfortable to wear can now be worn elegantly and comfortably with our signature Built-in Bra.
For us, it’s all about elegance without compromising on comfort. Our designs are tested and loved by women with cup sizes A–F and are fully customizable. Choose your cup size and the type of support, so that, no matter your size, you always find the perfect fit.
Welcome to Ninety nine the brand — where Bra-free is the new luxury.
SIGNATURE BUILT-IN BRA
Unique in cup size and support
Our signature Built-in Bra embraces your unique shape. You don’t just choose your cup size (A–F), but also the type of support (regular or push-up) that suits you. Every woman is different and needs different support.
Our tops and dresses feature a special pocket for the cups, which you can easily insert or remove for washing.
THE BENEFITS
Feel comfortable
No underwires or tight straps. Feel free in Bra-free designs.
Better for your health
Less irritation from tight straps and improved blood circulation because nothing is constricting. Plus, we choose fabrics that are breathable and gentle on the skin.
No bra stress
Open backs, halter styles, and V-necks can suddenly be worn stress-free and without visible bra straps.
Ethically produced
Feeling good in clothing also means a production process that is healthy and ethically responsible. Our items are responsibly produced in Portugal.
FIND YOUR PERFECT FIT
Flattering for every woman
We understand that every woman is different. Our designs are created with various body types in mind. The double-lined fabric, the ruching at the waist, and the elastic material ensure a fitted yet always flattering silhouette.
Customize
For our tops and dresses, start by choosing the size you normally wear, from XS to XL. Then select your cup size (A–F) and decide whether you’d like regular or push-up cups in your outfit. Not sure about your perfect size or want advice on the fit? Send us a message via chat — we’re happy to help.
Book a fitting
Want to schedule a fitting in Groningen? We’d love to meet you! You’re very welcome — just send an email to info@ninetyninethebrand.com.
“With our designs, we want women to experience that elegance and Bra-free comfort go perfectly together. So that women feel free, feminine, and confident all day long.”
Emma, Sophie & Winke of Ninety nine the brand
