Tired of sticky bras, too-tight bras, boob tape, or visible bra straps? We feel you. From open backs to halter styles — outfits you could never wear comfortably before, you can now wear elegantly and comfortably with our signature Built-in Bra.
Welcome to Ninety nine the brand — where Bra-free is the new luxury.
SIGNATURE BUILT-IN BRA
Our signature Built-in Bra embraces your unique shape. You not only choose your cup size (AA–G), but also the type of support (soft cups, push-up cups or extra supportive cups) that suits you best. Because every woman is different and needs different support. Our tops and dresses feature a special space for the cups, which you can easily remove before washing.
THE BENEFITS
COMFORTABLE
No underwires or tight straps. Feel free in Bra-free designs.
HEALTHIER
Less irritation from tight straps and improved blood circulation thanks to pressure-free fits. Plus, we choose fabrics that are breathable and gentle on your skin.
NO BRA STRESS
Open backs, halter styles, and V-necks — finally wearable without the hassle and without visible bra straps.
ETHICAL
Feeling good in your clothes also means knowing they’re made responsibly. Our pieces are ethically produced in Portugal.
FIND YOUR PERFECT FIT
We understand that every woman is unique. Our designs are created with different body types in mind. The double-layered fabric, ruched waist, and stretchy material ensure a snug yet always flattering fit.
CUSTOMIZE
For our tops and dresses, start by choosing your usual size — from XS to XL. Then, select your cup size (AA–G) and choose which type of cups you like in your outfit. Unsure about your perfect fit or need sizing advice? Send us a message via chat — we’re happy to help.
DISCOVER
Discover our bestselling Built-in Bra items. Customizable in your own cup size (AA - G) and favorite support type. Because you deserve the perfect fit.
+ ADD EXTRA CUPS
Every item comes with free cups in your own cup size and favorite type of support. Do you also want to try another variant or do you simply want to have an extra pair of cups at home? Simply add an extra set of cups to your order!
LOVED BY...
Women of all shapes and sizes
